What is a Customer Profile?The golden rule for any business to reach the zenith of success is to know the interests, likes, dislikes and trends of the customers. A document that contains all such information including the buying patterns and demographic characteristics is called a customer profile, alias Customer Persona or Avatars.It contains all the facts like demographics, buying behaviours, interaction with customer services, creditworthiness, and purchase history. Many companies develop an umbrella strategy for marketing and sales and thereby end up getting nothing! Customer profiles help you reap the best results through customer data analysis.It helps businesses to make crucial decisions by tracking customer information, such as trends, demographics, and psychological graphics. It is much easier to attract more customers when you know about your current customers. With competition for customers increasing every day, it is one of the simple ways to have a competitive advantage.The basic template for a customer persona is shown below.