An SEO (Search Engine Optimization) expert is a professional who specializes in optimizing websites and online content to improve their visibility in search engine results pages (SERPs). They use a combination of on-page and off-page optimization techniques to enhance a website's ranking in search engines like Google, Bing, and Yahoo. SEO experts analyze keywords, create high-quality content, optimize website structure and code, and employ various strategies to increase organic traffic, drive conversions, and enhance the overall online presence of a business or website. Their goal is to ensure that a website ranks higher in search engine results, ultimately attracting more relevant visitors and potential customers.